---
title: "Change from Control to Co-Ordination"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/change-from-control-to-co-ordination.html"
published: "2008-07-22"
updated: "2023-08-12"
language: "de"
content_type: "Article"
publisher: ""
---

# Change from Control to Co-Ordination

**Datum:** 22.07.2008
**Autor:** Bjoern Negelmann
**Kategorien:** Digitale Kommunikation (Allgemein)

In der Publikation der ersten Referenten-Interviews zum Social Media FORUM (siehe Interview mit Ehrhardt Heinold und Markus Franz) bin ich auch noch einmal über die Definitorik von John Batelle zu Conversational Media gegangen. Dabei ist mir folgender Satz entgegengesprungen (Quelle):
And while the major media companies are unparalleled when it comes to running companies that live in the Packaged Goods Media world, running major companies in the Conversational Media field require quite a different set of skills, and consideration of radically different economic and business models - models…