---
title: "Gamification = b*llsh$t « Gravity Bear Dev Blog"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/gamification-bllsht-gravity-bear-dev-blog.html"
published: "2011-03-10"
updated: "2023-08-13"
language: "de"
content_type: "Article"
publisher: ""
---

# Gamification = b*llsh$t « Gravity Bear Dev Blog

**Datum:** 10.03.2011
**Autor:** Bjoern Negelmann
**Kategorien:** News & Aktuelles, Influencer Marketing, Community Management

I’ve heard this comment, often from bemused parents or spouses of gamers: “If you spent as much energy on your (homework, job, marriage, business, health) as you do in (WoW, Starcraft, Call of Duty, Second Life), you’d be a (genius, billionaire, superstar)”. This is missing the point entirely. The reason why people spend time on game achievements instead of real-life achievements is because real-life achievements are 1) hard 2) perhaps a lot harder for you than they are for other people 3) might actually not work out. Most people are not up for that level of stress and uncertainty in their…