---
title: "Gamification | Hide&Seek - Inventing new kinds of play"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/gamification-hideseek-inventing-new-kinds-of-play.html"
published: "2011-03-11"
updated: "2023-08-13"
language: "de"
content_type: "Article"
publisher: ""
---

# Gamification | Hide&Seek - Inventing new kinds of play

**Datum:** 11.03.2011
**Autor:** Bjoern Negelmann
**Kategorien:** News & Aktuelles

Gamification is an inadvertent con. It tricks people into believing that there’s a simple way to imbue their thing (bank, gym, job, government, genital health outreach program, etc) with the psychological, emotional and social power of a great game. And when their gamified thing doesn’t deliver on that promise, the only rational thing for them to do is to turn round and say ‘Games don’t work! We gamified the dickens out of this thing, and it still didn’t make as much money/reach as many users/generate as much social heat as World of WarCraft/Farmville/Minecraft’. Any game designer looking at…