---
title: "Gamification - was ist das?"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/gamification-wikipedia-the-free-encyclopedia.html"
published: "2011-03-10"
updated: "2023-08-13"
language: "de"
content_type: "Article"
publisher: ""
---

# Gamification - was ist das?

**Datum:** 10.03.2011
**Autor:** Bjoern Negelmann
**Kategorien:** News & Aktuelles, Influencer Marketing

Gamification is the use of game play mechanics[1] for non-game applications (also known as "funware")[2], particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] Gamification works by making technology more engaging,[4] and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as…