---
title: "Need to overcome control and fear of failure as challenges for engagement marketing - Interview with Henriette Weber"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/needs-to-overcome-control-and-fear-of-failure-as-challenges-for-engagement-marketing-interview-with-henriette-weber.html"
published: "2009-07-29"
updated: "2023-08-13"
language: "de"
content_type: "Article"
publisher: ""
---

# Need to overcome control and fear of failure as challenges for engagement marketing - Interview with Henriette Weber

**Datum:** 29.07.2009
**Autor:** Bjoern Negelmann
**Kategorien:** Best-Practice Beitrag, Digitale Kommunikation (Allgemein), Content Strategie & Marketing

Another pre-conference-interview for our September events - this time with Henriette Weber, speaker, author, consultant for social marketing as she calls it. Her main statement about social media at recent conferences and interviews is the subject of her free e-book: "why every company should become a rockband". For the Community & Marketing 2.0 SUMMIT we invited her to discuss the conclusion of this in the regards to put social media and engagement marketing in corporate practice.



1) Henriette - you are part of our speaker's line-up at Community & Marketing 2.0 SUMMIT and you'll be…