---
title: "PR 2.0 as a true convergence of PR and the Internet - Interview with Deirdre Breakenridge"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/pr-20-as-a-true-convergence-of-pr-and-the-internet-interview-with-deirdre-breakenridge.html"
published: "2009-07-22"
updated: "2023-08-13"
language: "de"
content_type: "Article"
publisher: ""
---

# PR 2.0 as a true convergence of PR and the Internet - Interview with Deirdre Breakenridge

**Datum:** 22.07.2009
**Autor:** Bjoern Negelmann
**Kategorien:** News & Aktuelles, Digitale Kommunikation (Allgemein), Interview, Content Strategie & Marketing

While researching for the PR 2.0 FORUM I also connected with Deirdre Breakenridge who is the co-author of Brian Solis on the recently published book "Putting the Public Back Into Public Relations", author of three other best-selling PR books, adjunct professor and president of PFS Marketwyse. In a sentence - she is definitely one of those people you want to talk to when trying to find out what is so special about PR 2.0. While chatting about the occasion we could get her to Europe we agreed on doing a short interview on her thoughts and ideas about PR 2.0. So here we go ....
Interview with…