---
title: "Thoughts regarding Metrics for the Engagement Marketing"
description: ""
canonical_url: "https://www.shiftmarkom.de/blog/thoughts-regarding-metrics-for-the-engagement-marketing.html"
published: "2008-09-28"
updated: "2023-08-12"
language: "de"
content_type: "Article"
publisher: ""
---

# Thoughts regarding Metrics for the Engagement Marketing

**Datum:** 28.09.2008
**Autor:** Bjoern Negelmann
**Kategorien:** Analysen + Meinungen, Digitale Kommunikation (Allgemein), Social Media Monitoring, Community Management

Note: Though this is mainly a German blog I am posting this in English because the sources of my thoughts derive from several English blog postings - and in order to stir up a discussion on this I'd like to choose the right means of understanding.


In preparation of the panel about "Community Controlling" at the upcoming "Community SUMMIT" on Wednesday I ran along an interesting post of Peter Kim discussing a framework of measuring social media. This led me to some Google research and brought me to a posting of Jeff Quipp Ruud Hein back in November last year - defining the participation…