---
title: "1:1-Talk zur Content Strategy"
description: "What are the key challenges for achieving a good content strategy?
What challenges have changed or newly appeared to keep the companies busy in adapting their content strategy?"
canonical_url: "https://www.shiftmarkom.de/mediathek/asset/11-talk-zur-content-strategy.html"
published: "2022-06-21"
updated: "2026-04-23"
language: "de"
content_type: "VideoObject"
publisher: ""
---

# 1:1-Talk zur Content Strategy

**Aufgezeichnet am:** 26.07.2022
**Dauer:** 30 Min.

## Sprecher
- [Björn Negelmann](/experten/bjoern-negelmann.html) — Head of Content & Conferences, Kongress Media
- [Melissa Rach](/experten/melissa-rach.html) — Co-founder & Principal, Dialog Studios

What are the key challenges for achieving a good content strategy?
What challenges have changed or newly appeared to keep the companies busy in adapting their content strategy?