---
title: "Influencer Marketing in 2022: Opportunities and Challenges"
description: ""
canonical_url: "https://www.shiftmarkom.de/mediathek/asset/influencer-marketing-im-wandel-rueckblick-ausblick-1.html"
published: "2022-07-09"
updated: "2026-02-21"
language: "de"
content_type: "VideoObject"
publisher: ""
---

# Influencer Marketing in 2022: Opportunities and Challenges

**Aufgezeichnet am:** 07.09.2022
**Dauer:** 40 Min.

## Sprecher
- [Sama Al-Naib](/experten/sama-al-naib.html) — Head of Influencer Marketing & Deputy MD of Digital Innovation (Europe and Africa), BCW Global

## Zitat
> In an era where influencer marketing has become a hygiene component of the marketing mix, the question for brands is not whether there is value in creators, but how best to leverage them for real and maximum impact. How can we work with creators to truly move people to act, think, feel differently?