Why Ping Is the Future of Social Commerce «

Back in 2007, I argued that social networking was merely a feature that had to be embedded into applications to enhance their value. Apple has done a great job of that, but it’s also gone one step further, not only by adding a social networking layer to iTunes, but by meshing it with its commerce engine, the iTunes Store. And it’s made this experience available on both the desktop and its devices.

Key Implication: Add a social networking layer to your e-commerce engine - and provide it on both the desktop and mobile channel.